Learning Objective
This program is designed for Senior Pharma Sales Managers with the objective of overall development on:
- Marketing Strategy
- Strategic Brand Management
- Digital & Omnichannel Marketing
- Sales Management
- Effective Leadership Traits
- Supply Chain Management
- Essence of AI & ML in Pharma
- Market Research and Analytics
- Building Effective Corporate Relationship
Learning Outcome
- Develop an excellent track record of brand building, strategic marketing and ethical promotions of vaccines, oncology, immunoglobulins, blood products, gonadotropins, critical care drugs
- Develop long-lasting relationships with tremendous goodwill amongst the medical fraternity
- Work on a wide network of distributors across India
- Gain expertise in product innovation, manufacturing, performing clinical trials, registering, importing and marketing lifesaving drugs
- Explore people management roles at the level of a National Sales Manager, managing relationships with top hospitals (key accounts) and driving direct sales to the hospitals
- Develop relationships with the CXOs of the key corporate hospitals
How You Learn
- Classroom sessions
- Industry case studies
- Video led discussions
- Role plays
- Application-based exercises
Learning Objective
This program is designed for mid to senior-level pharma Marketing Managers with the objective of overall development on:
- Marketing Substratum
- Strategic Brand Management
- Digital Marketing
- Marketing Communication
- Marketing Analytics
- Data-driven Decision Making
Learning Outcome
- Understand the basics of marketing, understand the pharmaceutical market, know your consumer behaviour, attain and retain your customers
- Understand the importance of brand building and leveraging brands
- Understand the key trends and strategies for digital marketing in the pharmaceutical industry which will help to promote and develop proximity with the target audience
- Understand the transition from classical to modern-day communication, its impact and benefits within the dynamic government regulations
- Ability to maximise the use of data to create a fact-driven marketing strategy to beat the cut-throat competition
- Ability to understand the importance of qualified data and optimally use it under the concept of glocal
How You Learn
- Experiential learning exercises
- Simulation exercises
- Industry case studies and analysis
- Group discussions
- Video-led discussions
Learning Objective
- Enhance the conceptual and practical understanding of the sales and management competency framework in the context of one’s current and future roles and responsibilities
- Develop an enhanced understanding of sales situations and the expected behaviours required for sales effectiveness in their roles and situations
- Enable a shift in the team’s mindset that is favourable to producing desired results and build supporting behaviours for the same
- Enable the Sales Managers in leading a team that produces desired results with energy and ease
Learning Outcome
- Map the change at Industry/Therapy/Regional Level
- Draw a developmental plan for oneself to overcome the challenges and to achieve higher business/team outcomes
- Develop a robust tool for acquiring and retaining customers
- Insights on identifying, developing and managing KOLs
- Coach the team on sales and customer activity planning
- Impart digital skills among the team that help engage the customers
- Prepare IDP for each team member
- Prepare Area/Region Annual Sales Plan with all the elements on goals, strategies and execution plan
- Drive the sales execution in the area/territory based on the Goals and Strategies
How You Learn
- Application-oriented and exercise-based program intended to create sales/business outcomes
- Industry case studies
- Role plays
- Excel-based tools for higher impact
- Hands-on approach with discussions, exercises and games
Learning Objective
This program is designed for senior leaders with an objective of holistic development on the individual as well as their team members. It will focus on parameters such as:
- Strategise Business Growth (Top-line to Bottom-Line)
- Understanding the 3 Os (Oneself, Organisation and Others)
- Business Acumen for Leaders
- Sustainable Operations Management (Supply Chain and Operations)
- Corporate Governance
- Design Thinking for Innovation
- Leadership Communication
- Digital Transformation
- Coaching and Mentoring
How You Learn
- Industry case studies
- Application-based exercises
- Simulation and games
- Group discussions
- Role plays
Learning Objective
- Business Value of Design Thinking and Finding New Needs for New Business Offerings
- Creativity and Designing New Offerings
- Prototyping and Experimentation
Learning Outcome
- Understand the business value of Design Thinking, when to use it, and how to find new needs to serve with new business offerings
- New skills, tools, and techniques for designing new business offerings; enhanced creativity
- New skills for prototyping, communicating with users, and developing new products and services via experimentation
How You Learn
- Video-led discussions
- Exercises
- Generating ideas for your business
Learning Objective
- Understand Spreadsheet Essentials
- Impact of Supply Chain Analytics
- Understand Supply Chain Optimisation
- Understand Predicting Trend and Seasonality
- Learn Inventory Analytics
- Understand what data visualisation is and why it is important in the business
- Explore Tableau as a visualisation tool and understand the environment
Learning Outcome
- Develop a working knowledge of spreadsheets to master Supply Chain Management
- Understand how analytics can be applied to various domains of a supply chain to generate economic value
- Learn the Supply Chain optimisation techniques: Transportation, Transshipment, Logistics network design, Linear programming, and Sensitivity
- Build and interpret a linear model for predicting the trend: Data collection, pre-processing, and visualisation techniques, which are critical to model building
- Improve demand forecasting model by including seasonality: Capture the periodic patterns in the errors
- The Value and Impact of Inventory Analytics: The value, trend, tools, and economic indication of inventory management and financial performance
- Get an overview of the importance of visualisation in the business
- Learn and explore techniques to construct basic in-built charts
How You Learn
- Industry case studies
- Spreadsheet
- Lab
Learning Objective
- Become familiar with the basic concepts of Artificial Intelligence and Machine Learning, and their applications in clinical studies and drug development, treatment pathways and digital transformation in the pharma industry
Learning Outcome
- Become familiar with the basic ideas of Artificial Intelligence and Machine Learning, including decision making by intelligent agents, and supervised and unsupervised statistical learning
- Learn how Artificial Intelligence and Machine Learning tools and techniques are used in affordable drugs manufacturing
- Understand the process of how Artificial Intelligence can transform the pharma industry
- Understanding of a better cure and rare diseases, and predict epidemics
- Optimising the manufacturing process for higher efficiency
How You Learn
- Industry case studies
- Statistical tools
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