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Executive Education > Custom Programs > Custom Programs for the Pharmaceutical Industry

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Training Tailored to Your Needs

Are you prepared to adapt your business model, embrace innovation and make an impact in today’s dynamic pharmaceutical sector? Collaborate with us for result-oriented learning solutions. SP Jain School of Global Management offers a wide range of custom programs designed to meet your specific business needs and help you achieve your goals. Led by SP Jain’s world-renowned faculty and industry leaders, our custom programs combine industry insights, experience-based learning and new effective practices to help you drive the change you want to see.

Key Highlights

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Engaged, Immersive and
Application-based Learning
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Get trained by highly experienced
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Flexibility to Customise Program
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Earn a Certificate of
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Explore our

Custom Programs

Designed for the Pharmaceutical Industry

Advance Sales Management Program for Senior Leaders BW Advance Sales Management Program for Senior Leaders Color
Advance Sales Management Program for Senior Leaders BW Advance Sales Management Program for Senior Leaders Color

Learning Objective

This program is designed for Senior Pharma Sales Managers with the objective of overall development on:

  • Marketing Strategy
  • Strategic Brand Management
  • Digital & Omnichannel Marketing
  • Sales Management
  • Effective Leadership Traits
  • Supply Chain Management
  • Essence of AI & ML in Pharma
  • Market Research and Analytics
  • Building Effective Corporate Relationship
 

Learning Outcome

  • Develop an excellent track record of brand building, strategic marketing and ethical promotions of vaccines, oncology, immunoglobulins, blood products, gonadotropins, critical care drugs
  • Develop long-lasting relationships with tremendous goodwill amongst the medical fraternity
  • Work on a wide network of distributors across India
  • Gain expertise in product innovation, manufacturing, performing clinical trials, registering, importing and marketing lifesaving drugs
  • Explore people management roles at the level of a National Sales Manager, managing relationships with top hospitals (key accounts) and driving direct sales to the hospitals
  • Develop relationships with the CXOs of the key corporate hospitals
 

How You Learn

  • Classroom sessions
  • Industry case studies
  • Video led discussions
  • Role plays
  • Application-based exercises
 
 
 
 
Advance Marketing Program BW Advance Marketing Program Color
Advance Marketing Program BW Advance Marketing Program Color

Learning Objective

This program is designed for mid to senior-level pharma Marketing Managers with the objective of overall development on:

  • Marketing Substratum
  • Strategic Brand Management
  • Digital Marketing
  • Marketing Communication
  • Marketing Analytics
  • Data-driven Decision Making
 

Learning Outcome

  • Understand the basics of marketing, understand the pharmaceutical market, know your consumer behaviour, attain and retain your customers
  • Understand the importance of brand building and leveraging brands
  • Understand the key trends and strategies for digital marketing in the pharmaceutical industry which will help to promote and develop proximity with the target audience
  • Understand the transition from classical to modern-day communication, its impact and benefits within the dynamic government regulations
  • Ability to maximise the use of data to create a fact-driven marketing strategy to beat the cut-throat competition
  • Ability to understand the importance of qualified data and optimally use it under the concept of glocal
 

How You Learn

  • Experiential learning exercises
  • Simulation exercises
  • Industry case studies and analysis
  • Group discussions
  • Video-led discussions
 
 

 

Achieving Sales Growth in Pharma Industry BW Achieving Sales Growth in Pharma Industry Color
Achieving Sales Growth in Pharma Industry BW Achieving Sales Growth in Pharma Industry Color

Learning Objective

  • Enhance the conceptual and practical understanding of the sales and management competency framework in the context of one’s current and future roles and responsibilities
  • Develop an enhanced understanding of sales situations and the expected behaviours required for sales effectiveness in their roles and situations
  • Enable a shift in the team’s mindset that is favourable to producing desired results and build supporting behaviours for the same
  • Enable the Sales Managers in leading a team that produces desired results with energy and ease
 

Learning Outcome

  • Map the change at Industry/Therapy/Regional Level
  • Draw a developmental plan for oneself to overcome the challenges and to achieve higher business/team outcomes
  • Develop a robust tool for acquiring and retaining customers
  • Insights on identifying, developing and managing KOLs
  • Coach the team on sales and customer activity planning
  • Impart digital skills among the team that help engage the customers
  • Prepare IDP for each team member
  • Prepare Area/Region Annual Sales Plan with all the elements on goals, strategies and execution plan
  • Drive the sales execution in the area/territory based on the Goals and Strategies
 

How You Learn

  • Application-oriented and exercise-based program intended to create sales/business outcomes
  • Industry case studies
  • Role plays
  • Excel-based tools for higher impact
  • Hands-on approach with discussions, exercises and games
 
 

 

Strategic Leadership for High Potential Business Leaders BW Strategic Leadership for High Potential Business Leaders Color
Strategic Leadership for High Potential Business Leaders BW Strategic Leadership for High Potential Business Leaders Color

Learning Objective

This program is designed for senior leaders with an objective of holistic development on the individual as well as their team members. It will focus on parameters such as:

  • Strategise Business Growth (Top-line to Bottom-Line)
  • Understanding the 3 Os (Oneself, Organisation and Others)
  • Business Acumen for Leaders
  • Sustainable Operations Management (Supply Chain and Operations)
  • Corporate Governance
  • Design Thinking for Innovation
  • Leadership Communication
  • Digital Transformation
  • Coaching and Mentoring
 

How You Learn

  • Industry case studies
  • Application-based exercises
  • Simulation and games
  • Group discussions
  • Role plays
 
 

 

Design Thinking for Innovation BW Design Thinking for Innovation Color
Design Thinking for Innovation BW Design Thinking for Innovation Color

Learning Objective

  • Business Value of Design Thinking and Finding New Needs for New Business Offerings
  • Creativity and Designing New Offerings
  • Prototyping and Experimentation
 

Learning Outcome

  • Understand the business value of Design Thinking, when to use it, and how to find new needs to serve with new business offerings
  • New skills, tools, and techniques for designing new business offerings; enhanced creativity
  • New skills for prototyping, communicating with users, and developing new products and services via experimentation
 

How You Learn

  • Video-led discussions
  • Exercises
  • Generating ideas for your business
 
 

 

Advance Supply Chain Analytics BW Advance Supply Chain Analytics Color
Advance Supply Chain Analytics BW Advance Supply Chain Analytics Color

Learning Objective

  • Understand Spreadsheet Essentials
  • Impact of Supply Chain Analytics
  • Understand Supply Chain Optimisation
  • Understand Predicting Trend and Seasonality
  • Learn Inventory Analytics
  • Understand what data visualisation is and why it is important in the business
  • Explore Tableau as a visualisation tool and understand the environment
 

Learning Outcome

  • Develop a working knowledge of spreadsheets to master Supply Chain Management
  • Understand how analytics can be applied to various domains of a supply chain to generate economic value
  • Learn the Supply Chain optimisation techniques: Transportation, Transshipment, Logistics network design, Linear programming, and Sensitivity
  • Build and interpret a linear model for predicting the trend: Data collection, pre-processing, and visualisation techniques, which are critical to model building
  • Improve demand forecasting model by including seasonality: Capture the periodic patterns in the errors
  • The Value and Impact of Inventory Analytics: The value, trend, tools, and economic indication of inventory management and financial performance
  • Get an overview of the importance of visualisation in the business
  • Learn and explore techniques to construct basic in-built charts
 

How You Learn

  • Industry case studies
  • Spreadsheet
  • Lab
 
 

 

Artificial Intelligence and Machine Learning for Pharma BW Artificial Intelligence and Machine Learning for Pharma Color
Artificial Intelligence and Machine Learning for Pharma BW Artificial Intelligence and Machine Learning for Pharma Color

Learning Objective

  • Become familiar with the basic concepts of Artificial Intelligence and Machine Learning, and their applications in clinical studies and drug development, treatment pathways and digital transformation in the pharma industry
 

Learning Outcome

  • Become familiar with the basic ideas of Artificial Intelligence and Machine Learning, including decision making by intelligent agents, and supervised and unsupervised statistical learning
  • Learn how Artificial Intelligence and Machine Learning tools and techniques are used in affordable drugs manufacturing
  • Understand the process of how Artificial Intelligence can transform the pharma industry
  • Understanding of a better cure and rare diseases, and predict epidemics
  • Optimising the manufacturing process for higher efficiency
 

How You Learn

  • Industry case studies
  • Statistical tools
 
 

 

Partnering for Success

Here are a few of the leading pharmaceutical and healthcare organisations that have collaborated with us to benefit from our custom programs:

Abbott

Lifeline Hospital

Novartis

 

Pfizer

Reckitt Benckiser

World Health Organisation

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About SP Jain BW About SP Jain Color

About SP Jain

SP Jain School of Global Management is an Australian business school that provides modern, relevant and practical global business education. With campuses in the dynamic business hubs of Dubai, Mumbai, Singapore and Sydney, SP Jain is renowned for offering multi-city undergraduate and postgraduate programs. For its flagship Global MBA program, the School has been ranked by reputed international publications such as Forbes, Times Higher Education–Wall Street Journal, The Economist and Financial Times. Globally intelligent and culturally agile, an SP Jain graduate is empowered with the skills and confidence to drive decisions and take on the global challenges of the 21st century.