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Executive Education > Open Programs > Business Growth via New Product and Service Design


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How do the world's most innovative companies outperform the rest (3X income growth, 2X ROA, 60% more shareholder returns)? How can we create initiatives in business, government, social enterprise, and beyond, of radical value and engaging acceptance? Join Dr CJ Meadows (Director, i2e – The Innovation & Entrepreneurship Center, SP Jain) as she introduces you to the Design Thinking (DT) methodology of IDEO, an award-winning design and innovation consultancy firm.

In this 12-hour online program for Business Growth via New Product and Service Design, you will explore the business value that Design Thinking provides, learn the tools and techniques from some of the world's most innovative companies, and experience the stories of remarkable innovations and how they happened.

Key Highlights

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12 hours
(See Program Schedule)
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Mode of Delivery

Live online
(Accessible worldwide)
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Maximum Batch Size

30 students
(Benefit from personalised learning)
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Certificate of Completion
from SP Jain
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Program Fee

INR 20,000
(plus taxes)
Corporate And Early Bird Benefits Corporate And Early Bird Benefits

Avail exclusive

corporate and early-bird benefits

Learning Outcomes

  • Understand the business value that Design Thinking provides as well as when to use it (and not use it!)
  • Develop skills in Design Thinking and Innovation from leading companies, especially the world’s top Design Thinking consultancy, IDEO
  • Design new business growth (product/service) initiatives to pursue post-program
  • Create plans outlining the next steps to achieve Design Thinking/Innovation progress

How You Will Learn

  • Tasks and Exercises
  • Case studies and discussions
  • Final Presentation

Schedule and Curriculum

Our carefully crafted program content makes your learning practical, relevant and contemporary.

0 Pre-work Video: DT Business Value
1 9.00 AM – 1.00 PM
(Break at 11.00 AM)

ExperienceInnovation (Design Thinking) Simulation Game

  • IDEO’s methodology
  • Tools and techniques of innovation
    (Experience a real 4-month project in just 4 hours!)
1 1.00 PM – 2.00 PM Lunch Break
1 2.00 PM – 3.30 PM

First, Define the Right Challenge (If You Want the Right Solution!)

  • Improv theatre exercise: Storywording
    (Listening, building and letting go!)
  • Defining Our Challenge
    • Diverge – Converge
    • Dotversation
    • (Challenge mapping intro if we have time)
  • Sharing
1 3.30 PM – 3.45 PM Break
1 3.45 PM – 5.15 PM

Next, Find the Opportunities

  • Video
  • Deeply Understanding Customers (and Future Customers!):
    Observation, Interviews and More
  • Where shall we learn? Extremes and Analogies
    (Diverge – Converge)
  • Sharing
1 5.15 PM – 6.00 PM

Next Steps

  • Next-steps planning
  • Sharing
  • What is DT?
  • What challenges are appropriate (and not appropriate) for DT?
  • How can I manage the DT process?
  • Gleaning

Meet the Faculty

Professor | Director, i2e – The Innovation & Entrepreneurship Center | Head, Global MBA – Consulting Management
SP Jain School of Global Management

One of Asia's Top 10 Women in IT, Dr CJ Meadows leads a Design Thinking & Innovation Center at SP Jain School of Global Management, creating growth initiatives at the intersection of IT, business strategy and design. Her research, consulting and coaching focus on Leadership and Creativity. She co-founded an Advanced Technology Think Tank & Tinker Lab, envisioning the Future of Work and Education, applying AI, biometrics and other advanced technologies to leadership development, team productivity and group innovation.



  • Business leaders who want to achieve maximum return on innovation investment
  • Product/Service design leaders who want to produce more impactful products, services and innovations
  • Product/Service team members who want to be more creative and achieve greater impact

Take the Next Step

For more details, or to schedule a personalised consultation, please get in touch with us.

We look forward to working with you towards achieving your learning goals.

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