Learn the fundamentals of branding and how to develop an effective brand strategy with SP Jain’s Branding Bootcamp. The 12-hour live bootcamp will equip you with the knowledge, skills and tools to differentiate your brand from the competition.
The program will help you build a strong foundation of crucial branding aspects such as initiating a brand concept, developing the product, minimising the investment and acquiring new customers. It offers a comprehensive learning experience by focusing on high-impact learning and real-world examples to impart relevant industry skills.
You will also get the opportunity to apply your learnings and implement your brand strategies by participating in a 2-hour brand hackathon.
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Our carefully crafted program content makes your learning practical, relevant and contemporary.
IDEATING A BRAND (4 HOURS)
BUILDING A BRAND (6 HOURS)
BRAND HACKATHON (2 HOURS)
Dr Smitha Ranganathan has over 18 years of experience as a key account influencer and brand communication specialist with a keen interest in focused marketing communications. She has donned various hats in agency environments ranging from account management, brand strategising to business development. She has also been an enthusiastic contributor to some of the popular media publications and has over 46 publications as a columnist in Indian business dailies such as The Economic Times, Hindustan Times and The Brand Equity, and reputed international journals.
Besides brand strategy and writing, Dr Ranganathan has a vast expanse of experience encompassing project management, process definition and consulting across domains. She holds a PhD in Management and a Post Graduate Diploma in Business Analytics with Emphases on Marketing and Human Resource Management. She was the recipient of the AIMS International Outstanding Young Management Teacher Award in 2019.
SP Jain School of Global Management is an Australian business school that provides modern, relevant and practical global business education. With campuses in the dynamic business hubs of Dubai, Mumbai, Singapore and Sydney, SP Jain is renowned for offering multi-city undergraduate and postgraduate programs. For its flagship Global MBA program, the School has been ranked by reputed international publications such as Forbes, Times Higher Education–Wall Street Journal, The Economist and Financial Times. Globally intelligent and culturally agile, an SP Jain graduate is empowered with the skills and confidence to drive decisions and take on the global challenges of the 21st century.