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Executive Education > Open Programs > Branding Bootcamp


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Learn the fundamentals of branding and how to develop an effective brand strategy with SP Jain’s Branding Bootcamp. The 12-hour live bootcamp will equip you with the knowledge, skills and tools to differentiate your brand from the competition.

The program will help you build a strong foundation of crucial branding aspects such as initiating a brand concept, developing the product, minimising the investment and acquiring new customers. It offers a comprehensive learning experience by focusing on high-impact learning and real-world examples to impart relevant industry skills.

You will also get the opportunity to apply your learnings and implement your brand strategies by participating in a 2-hour brand hackathon.

Key Highlights

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Tentative Start

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12 hours
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Mode of Delivery

Live online
(Accessible worldwide)
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Maximum Batch Size

25 students
(Benefit from personalised learning)
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Earn a

Certificate of Completion
from SP Jain
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Get SP Jain’s

Executive Education Alumni Status
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Program Fee

INR 25,000
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Avail exclusive

corporate and early-bird benefits

Learning Outcomes

  • Managing brands over the brand life cycle
  • Defining your brand identity and essence
  • Brand communication and framework
  • Brand positioning, brand personality, brand values and brand uniqueness
  • Writing brand concepts and communication briefs


Our carefully crafted program content makes your learning practical, relevant and contemporary.


  • Assess segmentation and targeting and what they mean for your brand
  • Develop brand positioning that sets you apart from the competition
  • Sharpening brand communication priorities with key stakeholders


  • Tools and techniques to create a ‘Purpose’ driven brand
  • Developing the ‘Big Idea’ and ‘Storytelling’ for the brand
  • Designing the ‘Brand Architecture’; Planning ‘Brand Extensions’
  • Developing ‘Brand Concepts’


  • Teamwork on a real-world ‘Projects on Brand Strategy Development’ and presentations

How You Will Learn

  • Experiential learning exercises
  • Industry-related case study and analysis
  • Group discussions
  • Video-led discussions
  • Role plays

Meet the Faculty

Assistant Professor
SP Jain School of Global Management

Dr Smitha Ranganathan has over 18 years of experience as a key account influencer and brand communication specialist with a keen interest in focused marketing communications. She has donned various hats in agency environments ranging from account management, brand strategising to business development. She has also been an enthusiastic contributor to some of the popular media publications and has over 46 publications as a columnist in Indian business dailies such as The Economic Times, Hindustan Times and The Brand Equity, and reputed international journals.

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  • Junior Executives working in Sales, Marketing, Brand Management and Marketing Communication functions across verticals and industries such as FMCG, Consumer Durables, Services, Retail, Technology, Lifestyle, Advertising, Digital, Media, Entertainment, PR & Corporate Communication.
  • MBAs in Middle Management who need to update their knowledge and skills in new-age Brand Building for Industry 4.0.
  • Entrepreneurs of early stage start-ups or aspiring entrepreneurs.

Take the Next Step

For more details, or to schedule a personalised consultation, please get in touch with us.

We look forward to working with you towards achieving your learning goals.

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